MeterCall Revenue

internal
bucket

MRR

monthly recurring

ARR projection

MRR × 12

Today

gross revenue

Churn

30-day, stub

Avg $ / call

blended

Avg calls / session

per active session

Payback period

days to CAC

Daily revenue last 14 days

Revenue by module top 20

Spend by agent top 20

Cohort retention weekly, placeholder